Our celebrity culture is unbelievably pervasive. The media is dominated by coverage featuring celebrities and their questionable lives. They’re currently several of the greatest paid individuals in the world, so why would certainly it make sense to send your product or service to a celebrity – for free? The solution is simple, actually. Obtain your services or product made use of by a celebrity – and therefore creates the assumption of an endorsement – by someone popular, and you’re in big business.
How huge, you ask?
Well, also very famous individuals consume, consume, travel, shop and usually behave like typical customers, albeit ones with much greater spending power and the ability to influence the purchasing choices of others simply by exactly what they choose to buy for themselves. This inspirational effect, where individuals seek to emulate their favourite celebrities, provides a golden opportunity for brands.
Nicole Kidman, Keith Urban, Eva Longoria and Tony Parker are photographed vacationing at the St. Regis Bora within days of each other and the resort is booked for months after that. How to know your celebrities Gwyneth Patrol wears her favourite pair of Blue Cult jeans with front pockets and it sells out of every store from NYC to LA, triggering retailers and purchasers to call the style “The Gwyneth.” Jennifer Aniston reduces her hair while starring in the television comedy “Pals” and countless females run to their hair stylists with tear sheets from magazines, asking for “The Rachel” cut.
A celebrity connected
Actually, a few of the most significant brand names with the largest budget plans currently understand the power of celebrity. Penelope Cruz and Cindy Crawford sell lipstick for Revlon, Ellen DeGeneres offers membership to American Express, Kate Walsh offers Cadillacs, and Tiger Woods used to offer many brand names before the public came to be privy to his salacious events.
Having actually with your services or product supplies two essential things to your brand name: aspiration and credibility. Many individuals desire “live like a celebrity” and put over publications such as People and US Weekly that supply them with countless little info concerning what celebrities are wearing, what items they are utilizing, where they are taking a trip, eating, going shopping etc. This makes it very simple for the public to simulate the lives of celebrities – and purchase from the very same brands that celebrities are utilizing.